The book contributes to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The purpose is also to give an understanding of if and how alcoholic beverages can be exposed in television despite the new conditions that the Swedish Radio and Televsion law has caused. The book will also give an insight in how the different parties involved, handle the ethical issues around product placement and product placement with alcoholic beverages.
Меркурьева А., отв. ред. Правила торговли: текст с изменениями и дополнениями на 2017 год
Nevine Abdel Khalik, Hassan Badr, Dina El-Araby Business English: Marketing and Sales (аудиокурс на CD)
Володина Вера Будни клубней